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About
IDENTITY
Hi, I'm Priaash Ramadeen a South African engineer turned entrepreneur passionate about turning complex data into impact.
MISSION
I'm the Co-Founder and CEO of The Awareness Company, where we built HYDRA a platform that transforms real world data into operational, sustainability, and security insights for enterprises across Africa. From monitoring water at farms to tracking wildlife at risk, HYDRA helps organizations go from blind spots to clarity.
ORIGINS
My journey began in defence and conservation tech at the Council for Scientific and Industrial Research (CSIR), where I worked on simulation tools and anti poaching surveillance systems. I was part of the team that developed Cmore, used to combat rhino poaching in Kruger National Park. That experience shaped how I build technology mission critical, scalable, and grounded in real world need.
VENTURE
In 2018, I co founded The Awareness Company to create a safer, smarter, more sustainable planet using data, AI, and storytelling. We've since raised $1.6 million in seed funding and deployed HYDRA across industries like mining, agriculture, smart cities, and security. I hold degrees in electronic and software engineering from the University of Pretoria.
APPROACH
Whether I'm building visuals, advising teams, or sharing ideas on stage, my focus is on data that matters and stories that move.
PERSONAL LOG
I believe leadership should be bold, curious, and human. My online presence reflects that:
- Proud cat dad (Instagram handle @themillerbd)
- Football addict and game night strategist
- Retro sci fi fan Interstellar, Blade Runner, Back to the Future
- Loves messy problems and elegant solutions
"It's not who I am underneath, but what I do that defines me."
News
The Awareness Company Secures $1.6M Funding
Pioneering AI-driven operational sustainability in Africa
TACO Secures R30.6 Million Seed Funding
For data-driven insights and operational sustainability
Irish Tech Challenge Cohort 2024
The Awareness Company joins the 2024 Irish Tech Challenge cohort
Catalyst Fund Investment
Why we invested in The Awareness Company: Unlocking the power of data for sustainable impact in Africa
Mbali Nwoko Podcast
Data Storytelling with The Awareness Company
Founders52 Podcast
From engineering to tech entrepreneurship and how HYDRA is transforming operational sustainability
Tech Event: Founders Den Comes to Joburg
Featuring The Awareness Company
Using Data to Drive Precision Farming
How HYDRA is transforming farm security and operations
Microsoft South Africa Invests in Agritech
Helping smallholder farmers digitize with The Awareness Company
HYDRA Farm Awareness Wins Best Agricultural Solution
Recognition for innovation in agricultural technology
Microsoft's 4Afrika Initiative
How it's impacted South Africa and the continent seven years on
TEDx WaterfallDrive
Africa and Technology
Hot Startup of the Month
South Africa's The Awareness Company
KAYA FM Interview
On HYDRA's role in driving smarter, faster decisions
The Open Letter Podcast
How to Get Value From Data
3D Visualization in Simulation Environments
For Joint Command and Control
Connect
I'm always up for talking data, storytelling, innovation, or just vibing over shared interests.
To The Future
Everything I do from founding companies to tweeting about my cat, is driven by a simple idea:
That's what awareness is all about.