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About

PROFILE
PERSONAL DATA

IDENTITY

Hi, I'm Priaash Ramadeen a South African engineer turned entrepreneur passionate about turning complex data into impact.

MISSION

I'm the Co-Founder and CEO of The Awareness Company, where we built HYDRA a platform that transforms real world data into operational, sustainability, and security insights for enterprises across Africa. From monitoring water at farms to tracking wildlife at risk, HYDRA helps organizations go from blind spots to clarity.

ORIGINS

My journey began in defence and conservation tech at the Council for Scientific and Industrial Research (CSIR), where I worked on simulation tools and anti poaching surveillance systems. I was part of the team that developed Cmore, used to combat rhino poaching in Kruger National Park. That experience shaped how I build technology mission critical, scalable, and grounded in real world need.

VENTURE

In 2018, I co founded The Awareness Company to create a safer, smarter, more sustainable planet using data, AI, and storytelling. We've since raised $1.6 million in seed funding and deployed HYDRA across industries like mining, agriculture, smart cities, and security. I hold degrees in electronic and software engineering from the University of Pretoria.

APPROACH

Whether I'm building visuals, advising teams, or sharing ideas on stage, my focus is on data that matters and stories that move.

PERSONAL LOG

I believe leadership should be bold, curious, and human. My online presence reflects that:

  • 🐈
    Proud cat dad (Instagram handle @themillerbd)
  • Football addict and game night strategist
  • 🎞
    Retro sci fi fan Interstellar, Blade Runner, Back to the Future
  • 🧩
    Loves messy problems and elegant solutions
PERSONAL MOTTO

"It's not who I am underneath, but what I do that defines me."

– Batman

News

2019-2025
LATEST UPDATES
ARTICLE

The Awareness Company Secures $1.6M Funding

Pioneering AI-driven operational sustainability in Africa

January 14, 2025READ MORE
ARTICLE

TACO Secures R30.6 Million Seed Funding

For data-driven insights and operational sustainability

January 13, 2025READ MORE
ARTICLE

Irish Tech Challenge Cohort 2024

The Awareness Company joins the 2024 Irish Tech Challenge cohort

January 5, 2024READ MORE
ARTICLE

Catalyst Fund Investment

Why we invested in The Awareness Company: Unlocking the power of data for sustainable impact in Africa

December 10, 2023READ MORE
PODCAST

Mbali Nwoko Podcast

Data Storytelling with The Awareness Company

November 15, 2023READ MORE
PODCAST

Founders52 Podcast

From engineering to tech entrepreneurship and how HYDRA is transforming operational sustainability

October 20, 2023READ MORE
ARTICLE

Tech Event: Founders Den Comes to Joburg

Featuring The Awareness Company

September 5, 2023READ MORE
ARTICLE

Using Data to Drive Precision Farming

How HYDRA is transforming farm security and operations

September 29, 2022READ MORE
ARTICLE

Microsoft South Africa Invests in Agritech

Helping smallholder farmers digitize with The Awareness Company

December 15, 2021READ MORE
ARTICLE

HYDRA Farm Awareness Wins Best Agricultural Solution

Recognition for innovation in agricultural technology

April 25, 2020READ MORE
ARTICLE

Microsoft's 4Afrika Initiative

How it's impacted South Africa and the continent seven years on

October 8, 2019READ MORE
TALK

TEDx WaterfallDrive

Africa and Technology

September 15, 2019READ MORE
ARTICLE

Hot Startup of the Month

South Africa's The Awareness Company

August 20, 2019READ MORE
RADIO

KAYA FM Interview

On HYDRA's role in driving smarter, faster decisions

July 15, 2019READ MORE
PODCAST

The Open Letter Podcast

How to Get Value From Data

June 10, 2019READ MORE
RESEARCH

3D Visualization in Simulation Environments

For Joint Command and Control

May 5, 2018READ MORE

Connect

To The Future

Everything I do from founding companies to tweeting about my cat, is driven by a simple idea:

make things more visible, more understandable, and more human.

That's what awareness is all about.